Meta Ads and Performance Marketing Sarajevo

Signal & Tracking Setup

First we lock down what the conversion is and whether the algorithm can even learn from it.

• pixel/events, purchase, initiate checkout, lead quality
• verifying that tracking actually works, not just says it does
• for lead gen campaigns: number verification + 2 qualifying questions

Goal, Offer & Audience

Before creative and campaign, we need to know:

• who we're talking to and what that person wants to hear
• what the offer is and why someone would click today
• what the biggest pain point is and how to break it down

Campaign Structure

We set the logic for testing creative and sales angles.

• campaigns and ad sets by phase: testing, scaling, retargeting
• budget distributed to drive learning, not just spend
• campaign optimization done on time and when needed

Creative & Copy

Creative isn't decoration. Today, it's one of the main drivers of sales. We run multiple angles, e.g:

• problem - solution
• demonstration and mechanism
• social proof
• before - after
• offer and direct pitch

Each angle has its job and we measure what actually drives results.

Optimization & Iterations

We don't fiddle with the campaign for no reason.

• we turn off what doesn't bring signal
• we scale what brings results
• we test variations: hook, pacing, CTA, format, placement

Every change has a reason and is tracked over a period, not a single day.

Reporting & Analysis

During the month we run analysis and campaign optimizations, scaling and monthly reporting. With reporting we propose next steps.