Bestdrive Maja
For the winter season, Bestdrive Maja Gume's goal was to launch winter tire sales through the webshop via Meta campaigns. Through analysis, we determined that the webshop was not properly connected to the Meta Business system, which prevented reliable measurement and optimization towards sales. Therefore, we first integrated the webshop with the Meta Business account, set up Pixel and key Purchase and Initiate Checkout events to enable algorithm learning and deliver real results.
Due to the short deadline for implementation, we connected the product catalog in parallel and set up sets in Meta Ads, and created 10 static visuals with different angles tailored to the target group. The communication focus was on simple webshop purchasing, fast delivery, and a clear ordering process. Over a 30-day period, the campaign achieved 222 web purchases with a total spend of $241.85, with a cost per purchase ranging from $0.37 to $8.60 per set.
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