IGNY
The campaign goal for IGNY was to achieve app downloads in the first launch phase, with a very low budget and narrow target group: parents of children aged 8-14. Since this is a new app, we used a landing page as an intermediate step before download, so parents could clearly familiarize themselves with the project and benefits before making a decision.
We created the strategy, plan, and complete Meta Ads campaign execution, and built creative that clearly communicates the app's purpose and value for parents. We delivered 7 static visuals and 4 video ads with different angles and variations to get stable learning and optimization. In the first 30 days, the campaign achieved 190 app downloads.
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