It Works Marketing
It Works is a health and wellness e-commerce brand that sells through a webshop in the USA, targeting women 25-45. The main campaign goal was to convert social media users into customers, with a specific category challenge: skepticism towards nutritional products and ads that sound 'too good to be true'.
We took over the complete execution: creative approach, scripts, video design and editing, and running Meta Ads campaigns towards sales. Instead of generic ads, we built creative that builds trust and clearly communicates the value proposition, then tested performance through separate sets by creative type (statics and videos) to get clean learning and faster optimizations. In the period Oct 1, 2025 - Dec 9, 2025, the campaign achieved 2,049 website purchases, with a cost per purchase ranging from $3.83 to $5.17 per set, with a total of 753,213 impressions on displayed ad sets.
First we listen, then we work
The best approach is to contact us, let us hear your pain points, and together we'll find a path to improve your business.